Jobs at GPTMC

Below are the following positions open at GPTMC:
Research Analyst, Research Department, May 2013

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Research Analyst, Research Department

Description:
GPTMC’s in-house Research Department tracks marketing programs and consumer behavior and helps guide decision-making. A critical member of the research team, the Research Analyst is responsible for coordinating projects, analyzing data and providing administrative support for the department.

The primary areas of responsibility for this position are as follows:

Research Department Functions

• Data Analysis: Examine available data sets, develop and share insights to help marketing efforts under the direction of the Research Director. These include:
  • Web & social analytics
  • Survey data
  • Hotel industry data
  • Publicly available reports
• Manage Survey Projects: Coordinate the writing, deployment and analysis of GPTMC survey projects under the supervision of the Research Director
  • Manage and report on results from the bi-monthly Philly Friends panel
• Departmental Research: Assist the Research Director in developing and executing internal research methods to help each department examine strategic questions and maximize efficiency
• Research Requests: Fulfill internal and public research related questions posed to GPTMC.
• Report Production: Assist in the production of reports for research (including writing, graphing, PowerPoint, etc.)
• Industry Data: Monitor trends on the tourism industry, other tourism destinations, social media and marketing
• visitphilly.com/Research: Manage content and ensure that Research section of website remains up to date

• Organizing Information: Maintain “key documents” to allow executive team to access key information easily
• Fact-Checking: Work with all GPTMC departments to ensure that numbers are accurately reported
• Administrative Tasks: Copying, mailing, payment forms, data entry etc. as required by the Research department

• Stakeholder Relations Content: Assist in gathering of information for and production of reports, whitepapers, presentations and emails relevant to corporate communication pieces
• External Presentations: Assist in compiling presentations for the CEO and staff members. Update presentation modules regularly

• Familiarity with data processing and analysis
• Skilled in use of Microsoft Office, specifically: Excel, PowerPoint, Word
• Communication skills and ability to work collaboratively
• Organized, reliable and professional manner
• Demonstrated interest in marketing research or the hospitality/tourism industry

Education Requirements

• Bachelor’s degree

GPTMC is an Equal Opportunity Employer that encourages candidates of all backgrounds to apply for this position. Please send a cover letter, resume and salary requirements to: jobs@gptmc.com. Thank you for your interest.