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Jobs at Visit Philadelphia®

Open positions at VISIT PHILADELPHIA®

VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy. For more information about our work, please go to visitphilly.com/about.

Below are the following positions open at Visit Philadelphia:

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Digital Content Manager

Position:


The Digital Content Manager is responsible for managing and producing content to be published on Visit Philadelphia’s primary websites, visitphilly.com and uwishunu.com, as well as additional owned digital channels.


The Digital Content Manager is charged with creating and maintaining compelling, timely, web-specific content in order to grow the Visit Philadelphia’s digital reach, influence and effectiveness.


He or she is responsible for working with the web team to implement coordinated web content plans across visitphilly.com and uwishunu.com, while helping maintain the websites content to be current, relevant and highly useful to our readers/visitors.


The primary responsibilities for this position are as follows:


Digital Content Management:

  • Manage timely and event content on visitphilly.com and uwishunu.com. Oversee event inclusion curation, production of event content, and oversee surfacing it on our websites.
    • Work with Digital Content Director and Senior Editor to seamlessly integrate and coordinate content plans for the two websites, visitphilly.com and uwishunu.com.
  • Work with Digital Content Coordinator(s) to oversee production of recurring timely posts and event content on visitphilly.com and uwishunu.com (e.g. Weekend Picks, Picks of the Week, Picks of the Month, Seasonal Guides, etc.).
  • Work with the Web Content team to update major seasonal and campaign-based content and the events therein (e.g. Historic District, Holidays, Summer Festivals, etc.)
  • Communicate with external PR contacts over the phone, online and in-person to acquire additional information.
  • Attend press previews and media events for relevant events and exhibitions.
  • Work with Digital Content Director to assign freelance content as needed.

Digital Content Production:

  • Serve as lead producer and curator of content covering Philadelphia events, including timely posts and event content on visitphilly.com and uwishunu.com (e.g. Picks of the Week, Weekend Picks, Picks of the Month, etc.)
    • Manage production with Web Content Team and Digital Content Coordinators
  • Research, write and format new content to be published on visitphilly.com and uwishunu.com. Support a production schedule that includes 30+ new pieces of content published each month.
    • Produce content that achieve site goals: builds image, drives visitation and boosts economy.
    • Produce content that progress editorial strategy: innovate and apply digital best practices, including optimization for social and search.
  • Create/update a variety of types of digital content and copy destined for uwishunu.com and visitphilly.com, e.g. an event roundup, a hotel page, a neighborhood guide, a Facebook post, an Instagram Story, a tweet, etc.
  • Provide copyediting and photo/media editing direction for content to be published on visitphilly.com and uwishunu.com. (Both campaign and non-campaign related content.)
    • Pair compelling written content with images, videos and multimedia visual content to propel a website visitor through the story and down a page.
  • Optimize pages on visitphilly.com and uwishunu.com to drive qualified traffic to our partner websites.
  • Ensure web-based digital content is consistent in terms of style, quality and tone, and is optimized for search and user experience for all channels.

Social Media Content Development:

  • Manage @uwishunu Twitter and Instagram accounts with support from Digital Content Director and Digital Content Coordinator.
    • Produce content for high-performing platforms, like Instagram Stories.
  • Work with VP’s Web and Social Media teams to distribute on our primary social channels highly shareable and clickable content that is published on VP’s websites.
  • Help execute and support Visit Philadelphia’s content marketing efforts and strategies.

Website Development:

  • Participate in website development projects from start to finish. Test new developments, UIs and applications for the website across platforms and browsers.

Other:

  • Provide support for the Web team in conjunction with department-based needs and projects. (Reporting, Contact Us Support, Site Testing)
  • Project Management: Coordinate, communicate, traffic, track, schedule and manage the diverse components of projects in order to execute these projects effectively and efficiently. Duties include:
    • Manage and coordinate deadlines
    • content needs
    • development needs

Qualifications

  • 4+ years of relevant experience
  • Passion for and knowledge of Philadelphia and the five-county region
  • Versatile writer, storyteller and multimedia content creator
  • Proficiencies in the following applications desired: Web Content Management System (Wordpress preferable); basic HTML; Google Docs; Popular Social Platforms (Facebook, Instagram, Twitter, etc.); Adobe Photoshop, Google Analytics, etc.
  • Excellent communications skills, both written and oral
  • Collaborative worker; able to work across all Visit Philadelphia departments with staff at all levels
  • Willingness to work additional hours in order to meet tight deadlines
  • Creative, organized and flexible
  • Ability to establish priorities and meet deadlines
  • Ability to adapt quickly

Educational Requirements

  • BA or BS degree

Please send a cover letter, resume and salary requirements to: jobs@visitphilly.com. VISIT PHILADELPHIA is an Equal Opportunity Employer and we’re committed to diversity and equal opportunity in our recruitment and hiring. Qualified candidates of all backgrounds are welcome and encouraged to apply for this position. Thank you for your interest.

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