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Jobs at Visit Philadelphia®

Open positions at Visit Philadelphia®

Below are the following positions open at Visit Philadelphia:
Public Relations Manager, February 2015

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Public Relations Manager

Description:
The Public Relations Manager will execute national and local media relations along all of VISIT PHILADELPHIA storylines, with additional expertise in the Hispanic media market. S/he will do strategic planning, execution and tracking for communications campaigns, in conjunction with members of the media relations team. The Public Relations Manager will also foster relationships with local, regional and national Hispanic influencers and oversee the Hispanic marketing plan.

The primary areas of responsibility for this position are as follows:

Hispanic Market

  • Design and execute VISIT PHILADELPHIA annual Hispanic marketing campaign plan
  • Work with VISIT PHILADELPHIA communications, advertising and web departments on program initiatives for the Hispanic market
  • Help direct the research department to learn more about Hispanic travel behavior
  • Design and execute social media activations to increase the number of Hispanic and Spanish-speaking followers on VISIT PHILADELPHIA social media platforms
  • Coordinate and lead VISIT PHILADELPHIA sponsorships/partnerships with Hispanic organizations

Communications

  • Design strategies and messages to secure media coverage
  • Write and translate press releases from English to Spanish
  • Execute Hispanic social media tactics (@PhillyTeAma) and maintain and update Philly Te Ama social media account
  • Pitch positive Philadelphia stories to national, regional and local Hispanic market media
  • Represent VISIT PHILADELPHIA and design strategies to participate in big trade shows, conferences or events, such as Hispanicize, NAHJ, PRSA, and others
  • Update and maintain Hispanic media lists
  • Leverage mainstream campaigns to Hispanic audiences (Con Cariño, Philadelphia XOXO, With Art Philadelphia, Philadelphia Towns)
  • Stay abreast of current events within the Hispanic community and present potential opportunities to VISIT PHILADELPHIA
  • Host and design relevant itineraries for individual reporters or press groups trips through our Visiting Journalists program
  • Secure and complete desk visits to feeder markets, specifically the ones that have a large Hispanic population, and promote Philadelphia as a great destination to visit
  • Collaborate with the web and editorial departments to cover more topics that are of interest to a Latino audience; determine the content that should be translated to Spanish
  • Identify and translate some of the content on visitphilly.com to Spanish in order to reach a Spanish-speaking audience
  • Attend appropriated professional development sessions

General PR/Administrative Functions

  • Provide administrative support for media relations
  • Monitor media, websites, blogs and social media networks relevant to VISIT PHILADELPHIA

Qualifications

In order to perform the essential functions of this position, a candidate must possess good written and verbal skills and be self-motivated. Additional qualifications include:

  • Strong track record generating media coverage
  • Familiar with Hispanic audiences at a local and national level
  • Direct experience working with media
  • Knowledge of the Hispanic market locally and nationally
  • Experience on marketing to multicultural audiences
  • Bilingual (fluent in English and Spanish, written and verbal)
  • Strong communication skills (verbal and written)
  • Strong computer skills – for online research
  • Strong organizational skills
  • Ability to multi-task and set priorities
  • Knowledge of city and five-county region
  • Ability to credibly communicate historic sites and cultural attractions of the city appealing to Hispanic travelers

Educational Requirements

  • B.A.

If interested, please send a cover letter, resume and salary requirements to jobs@visitphilly.com.

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Visit Philadelphia® is an Equal Opportunity Employer that encourages candidates of all backgrounds to apply for each position and internship.

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