Research and Publications

GPTMC’s in-house research department tracks visitor statistics, measures tourism’s impact on the region, and provides insight and tracking for every marketing program GPTMC develops.

To learn more about GPTMC’s research program and reports, or to discuss what information may be relevant to your organization and its needs, please contact Ethan Conner-Ross, Research Director, at ethan@gptmc.com.

The Power of Destination Marketing

The U.S. Travel Association recently released a report by Dr. Bill Siegel of Longwoods International that shows how destinations benefit from sustained, effective marketing. Entitled The Power of Destination Marketing, the report chose Philadelphia and Michigan as case studies of tourism marketing programs that drive greater visitation, generate new tax dollars and create jobs for states and local communities.

At GPTMC’s founding in 1996, Longwoods International’s research revealed that Philadelphia had an image problem among travelers, who saw it as a day-trip destination. Fifteen years later, with sustained tourism marketing and an enhanced tourism product, Philadelphia’s image has transformed and visitation has surged. In fact, overnight visitation to Philadelphia has grown 66% since 1997, six times as fast as the national growth rate of 11%.

To read The Power of Destination Marketing in its entirety, click here.

Table of Contents

1. Visitor Stats
2. Annual Reports
3. Hotel Stats
4. National Tourism Information
5. Seasonal Hotel Surveys
6. Tourism Monitors
7. Event Impact Reports
8. Other Reports

All reports are in Adobe Acrobat format. You can get more information or download the latest version of Adobe Acrobat Reader at www.adobe.com.

< Back to About Us