Marketing Support Checklist
Visit Philadelphia™ (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region’s vitality. This mission is addressed through a strategic selection of advertising, communications, hotel, interactive and research initiatives.
Take a look at the many ways that Visit Philadelphia™ can provide support to you by browsing the information below or by downloading a PDF of our Marketing Support Checklist.
Advertorials: When relevant, Visit Philadelphia™ can include your attractions and events in themed advertorial placements. Send us your press releases and newsletters (e.g., seasonal and event-related materials) six months out. Contact: Jim Werner, email@example.com
AAA Marketing: Our experienced marketing sales representative works with AAA clubs, CAA clubs in Canada and ATI (American Tours International, LLC) on national and international online distribution of regional hotel packages. Your attraction can be included in the package, or you can offer a discount through AAA’s Show Your Card and Save program. Contact: Gigi Petticrew, firstname.lastname@example.org
Collateral: Visit Philadelphia™ developed a regional collateral piece, Philadelphia and The Countryside®: An Insider’s Look, for distribution at various events. You may request collateral, for the appropriate audience, for a minimal fee to cover the expense of shipping. Contact: Jim Werner, email@example.com
Promotions/contest participation: Visit Philadelphia™ often utilizes media promotions to enhance an advertising campaign. When appropriate, your organization can partner with us and gain media exposure by fulfilling the prize. Contact: Jim Werner, firstname.lastname@example.org
Exhibition Partnership: Visit Philadelphia™ helps, coordinate and support exhibitions and attractions through matched media buys strategic planning and creative support. Contact: Jim Werner, email@example.com
Press Materials: We write press releases about Philadelphia and The Countryside® attractions and events and circulate them to media via PR Newswire and other channels of distribution. Send your press releases and newsletters (e.g., seasonal and event-related releases) one month out for short lead and six months out for long lead. Or tell us your quirky stories so we can theme them together with other attractions and events. Contact: Cathy McVey, firstname.lastname@example.org
Photography and B-Roll: Visit Philadelphia™ has a vast library of Philadelphia and The Countryside® images available to media and non-profit organizations for editorial use. Contact: Meredith Edlow, email@example.com
Online Pressroom: A useful and efficient resource for journalists with integrated content, improved search capabilities, social media tools and more. The Pressroom offers the latest in Philadelphia tourism news, seasonal story ideas, high-resolution photos, Visit Philadelphia™ information and more.
Visit Philadelphia™ makes it easy to find fun things to do in the Philadelphia region thanks to a host of increasingly popular social media tools. Whether people like to connect with friends on Facebook, tweet from their smart phones, surf the Web or get the scoop delivered directly to their e-mail inboxes, they’ll see that it’s easy to stay in touch with Philadelphia and The Countryside®. Check out all the ways VisitPhiladelphia™ connects visitors and residents to the city they love.
Hotel Packaging: Visit Philadelphia™ coordinates seasonal and event-related hotel packages to increase hotel occupancy and provide visitors with a fun, memorable and experiential visit. Contact: Erik Evjen, firstname.lastname@example.org
Tourism Talk: Tourism Talk is a bimonthly e-newsletter geared toward hoteliers and front-line staff to keep them “in the know” about upcoming events, statistics and trends. Send your press releases and newsletters (e.g., seasonal and event-related material) two months out for consideration. Contact: Lauren Quick, email@example.com
Concierge Events: The concierge community is a source of information to our guests. Visit Philadelphia™ can invite regional attractions and organizations to partner on concierge events to preview an exhibition, sample a menu or experience new happenings at your organization. Contact: Erik Evjen, firstname.lastname@example.org
Calendar of Events: Visitphilly.com partners with phillyfunguide.com to provide a comprehensive online events calendar. You can submit an event at visitphilly.com/eventscalendar. Contact: Aaron Horton, email@example.com
Visitphilly.com Submissions: Visitphilly.com promotes a curated selection of the region’s dining, shopping and cultural offerings through attraction listings, itineraries and “Top Picks” articles. For possible inclusion on the visitphilly.com, please submit a 100- to 200-word description and high-resolution images of your attraction using the form below. Contact: Melissa Logan, firstname.lastname@example.org
Uwishunu: With content provided by freelance writers and Visit Philadelphia™ staffers, uwishunu.com is a blog where in-the-know and Philly-wise residents spread the word about events, sites, restaurants or Philly secrets through blog posts, images and videos. When appropriate, we can include your content on uwishunu.com. In addition, we can share videos for use on partner Web sites or public display. Contact: Kristina Jenkins, email@example.com
Content Sharing: Visitphilly.com keeps thousands of pages updated with vibrant photography, lively descriptions and important information, making it easy for your organization to add our content to the visitor section of your site. Contact: Ted Scheid, Web Editor, firstname.lastname@example.org
Visit Philadelphia™ publishes research based on consumer surveys, focus groups and visitor profiles. We are committed to sharing and collaborating on research projects and can provide information on visitors, hotel statistics, economic impact and more. Our reports are available for free at visitphilly.com/research.