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Research & Reports

Visit Philadelphia’s in-house research department tracks visitor statistics, measures tourism’s impact on the region, and provides insight and tracking for every marketing program Visit Philadelphia™ develops.

To learn more about Visit Philadelphia’s research program and reports, or to discuss what information may be relevant to your organization and its needs, please contact Laura Canci at

Tourism Profile

The Greater Philadelphia Tourism Profile gives an overview of Greater Philadelphia’s $9 billion tourism industry and how Visit Philadelphia™ works to fulfill our mission of driving visitation to the region.

Click here to download the latest Tourism Profile

Annual Reports

Visit Philadelphia’s annual report reveals that the region welcomed a record 38 million domestic visitors in 2011. Themed “The Art of Collaboration,” the annual report also emphasizes the importance of partnerships for the success of the tourism industry in Philadelphia.

Click here to view and download Visit Philadelphia’s Annual Reports

Tourism Timeline

To read more about the places and happenings that have steadily built momentum for our tourism industry, download Visit Philadelphia’s tourism timeline.

Click here to download Visit Philadelphia’s Tourism Timeline

See All Research Reports

View all of Visit Philadelphia’s research reports publicly available for download including survey findings, hotel stats and more.

View All Research Reports


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