What’s New:
Here’s a look at a few of the new features on the site:
- Cinematic Design and Visuals: The new visitphilly.com design features large, vibrant images on every page to show off the destination and instantly draw visitors in. The heavily visual design is responsive, so its effectiveness translates across screen sizes: computers, tablets and smartphones.
- Refined Content Strategy: The refined visitphilly.com content strategy places emphasis on things-to-do- and reasons-to-visit-focused content. Users will see more curated articles—such as "Top Things to Do in Philadelphia in April"—a response to how more website visitors are consuming content.
- Reimagined Online Media Center: At visitphilly.com/mediacenter, journalists, bloggers and other media professionals can find fact-filled press releases and ready-to-publish photography and B-roll. These online resources are now more visual and easier to search.
Why It Matters:
We know from our research that visits to our websites convert into real-life Philadelphia visitors.
An important objective of the redesign was to make sure the website continues to drive awareness of and visitation to Philadelphia attractions, hotels, restaurants and more. Last year, visitphilly.com and uwishunu.com drove more than 3.5 million clicks to our partners’ websites, and maintaining these results were top of mind during the website upgrade.
As people spend more time online, consuming information about Philly on more platforms than ever, we require a site that reflects how users interact with a destination now.
The changes to visitphilly.com make it easier than ever for visitors to find more reasons to visit and more things to do while they’re here.
If you’d like to read more about the redesign, we go into greater detail on our new page about visitphilly.com. Take a look, and let us know what you think!
