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June 20, 2018

Dear Colleague,

Thanks to all of you who attended our Annual Report to the Industry last week. We delivered plenty of great news. Here are some of the most shareable highlights:
Just The Stats: In 2017, Greater Philadelphia welcomed a record 43.3 million day and overnight visitors from the U.S.—that’s a 3% increase over 2016. Of these visitors, 38.2 million (88%) were here for a leisure purpose. In total, our visitors spent $7.1 billion in the region in 2017, generating $11.5 billion in economic impact. (Sources: Econsult Solutions, Inc. and Longwoods International)
An additional 502,000 people visited from Canada—Philadelphia’s #1 international feeder market—and 23,000+ visited from Mexico, for a total of 43.8 million North American visitors. (Source: Tourism Economics Global City Travel, provided by Philadelphia Convention & Visitors Bureau)
For more on these statistics, hotel performance and our marketing campaigns, check out VISIT PHILADELPHIA’s 2018 annual report.
Annual Report
Summer Advertising: Our summer advertising is out there in a big way. This month, we’ve taken over New York City’s Penn Station with 260+ eye-catching City of Brotherly Love and Homesick Philly® ads (more info on Homesick below) that tout many of Philly’s greatest attributes: history, dining, shopping, parks and so much more. Similar ads running in Washington, DC and closer to home extend a welcome message as well, inviting people to visit Philadelphia and spend at least a couple of days and nights exploring. In addition, a television commercial promoting the Wawa Welcome America Fourth of July festival will run on Comcast in DC and up to Hartford Connecticut.
Homesick Philly: Former Philadelphians miss their city. (And the feeling is mutual—we miss you too.) We’re welcoming them home with our new Homesick Philly initiative, featuring fun ads that are part of the Penn Station takeover mentioned above, activations, website content, a special hotel package and more. To kick things off, we asked three former Philadelphians in New York and Los Angeles about the Philly sights and sounds they remember and long for. Watch the video, like it and share it with the people you know are homesick for Philly.
Video
The Trend Report: Staying ahead of the curve has always been one of the keys to our successes at VISIT PHILADELPHIA. Take a look at our newly released Trend Report to see which trends we’re watching and which ones we’re embracing.
Thanks for helping to make Philadelphia the can-do-it, can’t stop us region that it is. Enjoy your summer!

Sincerely,
Photos by J. Fusco, C. Kao and C. Smyth for VISIT PHILADELPHIA®
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Philadelphia, PA | 19103 US
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