Subscribe to our email list
If you have any problems viewing this email, please click here
September 27, 2018

Dear Colleague,

Should cheesesteaks and Rocky be part of the Philly brand?

Here's our answer inspired by the cheesesteak cover story in Philadelphia magazine's October issue.

In short, we believe Rocky and cheesesteaks meet two key criteria of successful brands. They are loved universally, and they are ours and ours alone.

Sincerely,
P.S. Check out these two popular cheesesteak videos we created several years ago: Cheesesteak 101: How to Order a Cheesesteak and How to Order a Philly Cheesesteak.