Visit Philadelphia to Launch Pop-Up ‘Love Note Wall’ at Fashion District This June

PHILADELPHIA, May 29, 2026 – Visit Philadelphia today announced a new public pop-up installation opening this June at Fashion District Philadelphia, inviting locals and visitors to share their handwritten love letters to the city.

Located near the entrance at 9th and Market streets, the Philly LOVE Stories activation encourages people to leave handwritten love notes celebrating the people, places, memories and moments that make Philadelphia special. Participants can write notes anonymously or sign their names, creating a collective portrait of the city through stories of friendship, family, community, chosen family and neighborhood pride.

The installation brings to life Visit Philadelphia’s popular Philly Historias de amor video series, which highlights real stories of human connection in the City of Brotherly Love and Sisterly Affection. Since launching in February 2024, the series has featured more than two dozen stories and generated nearly one million views across platforms.

”There’s a reason Philadelphia is called the City of Brotherly Love: the people who live here truly mean it,” said Angela Val, president and CEO at Visit Philadelphia. “Philly LOVE Stories gives Philadelphians a place to share that affinity out loud in their own words, and gives visitors a chance to see for themselves what makes this city worth loving and coming back to again and again.”

Beyond the note wall, the space features a 50-inch digital monitor that streams past episodes of the series, alongside an illustrated display showcasing short excerpts from standout personalities. Each quote includes a unique QR code that links directly to the full video story on Instagram Reels.

“We started this project on social media to capture the raw, unfiltered affection that neighbors share for their blocks and each other,” said Farah Vogel, senior manager of social content and strategy at Visit Philadelphia. “Bringing the series into a physical space like the Fashion District takes that digital community and opens it up to the entire city, giving residents a shared canvas to tell their own love stories and celebrate what makes Philadelphia home.”

Featured past participants highlighted within the physical exhibit include:

• Arnold Ford, assistant principal at Mastery Mann Elementary
• Kosuke and Tomomi Chujo, owners of Nihonbashi Philly in Tokyo
• Phila and Rachel Lorn, owners of Mawn
• Tony Royster, founder of Positive Movement Entertainment and the man behind “Philly Elmo”

The installation is part of Visit Philadelphia’s larger three-year civic pride campaign, which launched in 2024 and looks to amplify the pride Philadelphians feel for their city during a major global moment in 2026. The $3 million initiative is rooted in data that shows the No. 1 reason people visit Philadelphia is to see family and friends. As such, the civic pride campaign aims to transform everyday residents into passionate advocates for their communities, sustaining Philly pride year-round while driving measurable increases in visitation.

The public is encouraged to stop by throughout June, leave a note and share their own Philly LOVE Story on social media using #PhillyLOVEStories and tagging @visitphilly.

Acerca de Visit Philadelphia: 

Visit Philadelphia® es nuestro nombre y nuestra misión. Como agencia oficial de promoción turística de la región, nos encargamos de construir la imagen del Gran Filadelfia, fomentar las visitas y dinamizar la economía. En el sitio web oficial para visitantes del Gran Filadelfia, visitphilly.comLos visitantes pueden explorar cosas que hacer, próximos eventos, itinerarios temáticos y paquetes de hotel. 

Las atractivas fotografías y vídeos, los mapas interactivos y la detallada información para visitantes convierten este sitio web en una eficaz herramienta para planificar viajes. Los visitantes también pueden encontrar mucha inspiración en los canales de redes sociales de Visit Philly.

Nota para los editores: Para obtener fotos en alta resolución y material de archivo en alta definición de la zona metropolitana de Filadelfia, visite la sección «Fotos y videos» de visitphilly.com/mediacenter.

La labor de Visit Philadelphia cuenta con el apoyo de varios socios financieros, entre ellos el Estado de Pensilvania. Para más información, visite VisitPA.com.

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