VISIT PHILADELPHIA Brings Philly To Seattle As Part Of Amazon HQ Bid

Now through November 26, Seattleites will catch a glimpse of Philadelphia in 48 transit ad placements and social media posts highlighting the city’s food and drink, arts and culture, neighborhoods, outdoor activities and people. The campaign reinforces the message driven home in the city’s bid for Amazon’s second headquarters: that Philadelphia residents enjoy a high quality of life.

Vizite Filadelfi^® collaborated with the Vil Filadèlfi and its Amazon HQ2 Coalition on the strategy and development of the four-week paid-media campaign, which began running the week of October 23. The newly created ads, concepted and designed in house at VISIT PHILADELPHIA, feature bold photos and messages that play on the meaning of Philly’s famed nickname—The City of Brotherly Love. They appear throughout neighborhoods near Amazon headquarters.

“Our ads focus on Philadelphia’s quality of life—one of the very best reasons to live, work and play here,” said Meryl Levitz, president and CEO of VISIT PHILADELPHIA. “For more than 20 years now, we’ve been inviting people to uncover all of the city’s great joys, and we’re excited to bring this message to Seattle.”

Appearing on buses in Seattle’s South Lake Union and Denny Triangle neighborhoods, the messages—inspired by The City of Brotherly Love—include:

• Philadelphia: City of Green Love (accompanied by a photo of the Schuylkill River Trail)
• Philadelphia: City of Independent Love (photo of Independence Hall)
• Philadelphia: City of Colorful Love (photo of the rainbow crosswalks at 13^tyè and Locust Streets)

The advertisements pair with Visit Philly social media tactics, including promoted Facebook, Instagram and LinkedIn posts. The posts contain visitor-produced images and positive editorial coverage that highlight the benefits of living in Philly.

Vizite Filadelfi^® Se non nou ak misyon nou. Kòm ajans ofisyèl maketing touris rejyon an, nou bati imaj Greater Philadelphia, nou ankouraje vizit epi nou ranfòse ekonomi an.

Sou sit entènèt ofisyèl ak blòg Greater Philadelphia pou vizitè yo, visitphilly.com epi ou swete nou.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip- planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.