#OurTurnToTourist Initiative Toolkit

Right now, it’s our turn to be tourists in Greater Philadelphia.

#OurTurnToTourist is VISIT PHILADELPHIA’s consumer marketing initiative aimed at restarting the economy in the wake of COVID-19 by encouraging locals, regional residents and visitors to enjoy day and overnight visits to Greater Philadelphia and support attractions, restaurants, shops and hotels during their stays.

This initiative is designed to get people out and about — to embrace the wonder of being a tourist in your own backyard — to help generate economic impact for small businesses that are hurting right now.

• It’s a hashtag: #OurTurnToTourist.
• It’s a series of fun, easy four-stop itineraries.
• It’s a video series that shows off how Philadelphia influencers are spending their days, nights and weekends.

Ultimately, #OurTurnToTourist is a people-powered movement that calls for those who live here and those who live close to here to support the local businesses that make our awesomely diverse region so appealing to the millions of people who visit each year.

It’s the all-important first step in Greater Philadelphia’s tourism industry recovery.

These toolkit resources make it easy for people and businesses to participate in the initiative and encourage residents to explore and support Greater Philadelphia.

Together, we’ll bring people back to our shops, attractions, restaurants, hotels and small businesses.

Download the #OurTurnToTourist toolkit to access logos, graphics, sample copy for multiple communication channels and more to provide inspiration and encourage locals to live like tourists right now.