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VISITE A FILADÉLFIA® today announced the appointment of two new staff members: Eric Cortes will serve as the director of social media strategy and innovation, and Catherine Quiroz comes on as the company’s first diversity fellow.
“We are thrilled to welcome Eric and Catherine to VISIT PHILADELPHIA. They will both play vital roles in supporting our mission as we work to rebuild leisure tourism for the industry post-pandemic,” said Jeff Guaracino, president & CEO, VISIT PHILADELPHIA. “We know that Eric’s abilities as a strategic thinker, savvy analyst and creative storyteller will bring exponential value to our online presence, and we’re excited to see Catherine hone her advertising, PR, web and social skills as part of our Diversity Fellowship Program, a vital new initiative for VISIT PHILADELPHIA that we’re proud to offer as an opportunity for the region’s rising-star marketers.”
Eric Cortes, Director of Social Media Strategy and Innovation:
Returning to VISIT PHILADELPHIA after a 10-year hiatus, Eric Cortes will develop, lead and implement large-scale social media and content marketing initiatives from concept to execution. He’ll oversee strategy development, content creation, influencer marketing, online community management, analytics and reporting for multi-channel campaigns, while maximizing paid, nonpaid, organic, earned and community-generated media across social media platforms.
Throughout his career, Cortes has executed marketing, public relations and social media strategies across many industries, working with VISIT PHILADELPHIA (2008-2011), Hobsons, Atlantic City Alliance, American Diabetes Association, National Cancer Institute, Amtrak and others. Just last year, he worked on the 2020 Census campaign that encouraged the Hispanic community to complete their census forms — a project recognized by Twitter as the “Best campaign for pivoting when it counts.”
Cortes received his bachelor’s degree from Temple University and his master’s degree from St. Joseph’s University.
Catherine Quiroz, Diversity Fellow:
The first person named to VISIT PHILADELPHIA’s Diversity Fellowship Program, Catherine Quiroz comes to the tourism marketing organization as a recent graduate of Temple University, where she earned a Bachelor of Science degree in tourism and hospitality management.
During her six-month, paid fellowship — a program designed to boost the number of underrepresented marketers in the tourism industry and add to the economic vitality of the region — the Philadelphia region native will work across departments to hone her marketing expertise in advertising, communications, social media, web, event management and more. Quiroz will also serve as a key member of the team producing the Love + Grit podcast, devoted to telling the authentic and diverse stories of the people and places that make Philly Philly.
While completing the fellowship, Quiroz will continue her work as an events support associate for Temple University’s Fox Management Consulting and The Center for Executive Education.
VISITE A FILADÉLFIA® é o nosso nome e a nossa missão. Como agência oficial de marketing turístico da região, construímos a imagem da Grande Filadélfia, impulsionamos a visitação e impulsionamos a economia.
No site oficial de visitantes e no blog da Grande Filadélfia, visitphilly.com e uwishunu.com, os visitantes podem explorar atividades, eventos futuros, itinerários temáticos e pacotes de hotéis. Fotografias e vídeos atraentes, mapas interativos e informações detalhadas para visitantes tornam os sites ferramentas eficazes para o planejamento de viagens. Juntamente com os canais de mídia social Visit Philly, as plataformas online comunicam-se diretamente com os consumidores. Os viajantes também podem ligar e visitar o Independence Visitor Center para obter informações adicionais e ingressos. 6th & Market Streets, (800) 537-7676
Nota aos editores: Para obter fotos em alta resolução e B-roll em alta definição da Grande Filadélfia, visite a seção Fotos e vídeos de visitphilly.com/mediacenter.