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About visitphilly.com

Website audience, guidelines and more...

Photo by R. Kennedy for Visit Philadelphia
  • Why Redesign?

    At Visit Philadelphia, we view each website visit as an opportunity to improve a person’s impression of Philadelphia, increase their desire to visit and get them to do more things while they’re here. To that end, we employ a wealth of digital editorial content to engage our audience and tell the story of Philadelphia.

    Visitphilly.com is one of the most successful and highly used destination websites in the country. And while visitphilly.com has been very successful, the infrastructure it was built on was aging. The CMS and design were originally built in 2010. It was time to upgrade.

  • Cinematic & Responsive Design

    The upgraded visitphilly.com features a design that places an emphasis on gorgeous photos and video. This design presents Philadelphia as a fun, vibrant place to visit by quickly making an impact on website visitors.

    The upgraded website’s design works seamlessly across devices — desktop, mobile and tablet — to ensure the website delivers no matter the user’s device preference.

  • Simplified Navigation

    People are using destination websites very differently than they were a few years ago.

    We built a website and navigation that responds to evolving usage trends and will continue to flex for future usage evolution.

  • Optimized for Search & Social

    We placed a priority on developing the upgraded website to be optimized for organic search. We want our audiences to be able to easily find information on visitphilly.com in a Google search.

    Once on visitphilly.com, our content can be easily shared and liked on Facebook and Twitter.

  • Connecting Visitphilly.com and Uwishunu.com

    The upgraded visitphilly.com makes it possible to surface visitphilly.com content and uwishunu.com content on a single landing page — further connecting our main visitor website with our insider blog.

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Visit Philly Overnight Package

The Perfect Hotel Package for an Easy Philly Escape

The Visit Philly Overnight Package — booked more than 190,000 times since 2001 — comes with free hotel parking (worth up to $100 in Center City Philadelphia), overnight hotel accommodations and choose-your-own-adventure perks.

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