Come for Philadelphia. Stay for Philly. Marketing Initiative Toolkit

In early 2023, we announced the launch of our new campaign “Come for Philadelphia. Stay for Philly,” highlighting Philly’s lesser-known attributes in a major way. The campaign is accompanied by Philly Rewards, a program that incentivizes frequent trips to Philadelphia by offering limited-edition merchandise and exclusive experiences.

We promised to provide a campaign toolkit to our stakeholders, and it’s here. In it, you’ll find the thinking and research that lays the foundation for our campaign and rewards program, ads, logos, social media posts, contact info and more.

Our aim is clear: We want to make Philadelphia an unskippable destination for all travelers, and with this new campaign and your help, we know we can do just that.