Research and Publications

Research on travel and tourism in the Philadelphia region

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Photo by M. Edlow for Visit Philadelphia
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The in-house research department at VISIT PHILADELPHIA® tracks visitor statistics, measures tourism’s impact on the region and provides insight and tracking for every marketing program VISIT PHILADELPHIA develops.

To learn more about VISIT PHILADELPHIA® research and reports, or to discuss what information may be relevant to your organization and its needs, please contact Lauren Hansen-Flaschen, Research Director, at

Research Reports

Regional Visitation & Economic Impact

Our Visitors

Visitor Volume
42 million people visited Greater Philadelphia in 2016

Hotel Performance

Web & Social Media Statistics

Web Highlights
29 million pageviews to and in 2017

Pennsylvania Tourism Industry

National Tourism Industry Reports

VISIT PHILADELPHIA Campaigns as Featured Case Studies:

All reports are in Adobe Acrobat format. You can get more information or download the latest version of Adobe Acrobat Reader at

For research on the national tourism industry, visit U.S. Travel Association.

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