Visit Philadelphia & PHLCVB Launch Joint Destination Campaign

PHILADELPHIE, 31 janvier 2023 - Visiter Philadelphie^® and the Philadelphia Convention & Visitors Bureau (PHLCVB) today announced the launch of their first-ever joint destination marketing campaign, “Venez pour Philadelphie. Restez pour Philly.” This fun, lighthearted campaign puts the city’s confidence and attitude at the forefront as it aims to drive visitation to the region across all travel segments — leisure, business and group — in 2023 and in the lead up to 2026, when the city will host major activities around America250, the FIFA World Cup and the MLB All-Star Game.

The campaign is the next step in a series of collaborative initiatives that Visit Philadelphia and the PHLCVB have embarked upon in recent years. The two groups currently commission shared research and continue to increase content-sharing and -development functions.

Why Launch A Joint Campaign Now?:

“Emerging from the pandemic, we recognize that travel has changed and the best way to reach our goals is to rally around one message for Philadelphia,” said Joe Heller, senior vice president of marketing and communications, PHLCVB. “Plus, as we prepare to welcome the world in 2026, we know the strength that comes in offering a cohesive, in-sync invitation to all potential visitors to our great region, and we have landed on one that we are confident will be appealing to leisure, group, local, national and international markets.”

La recherche:

People expect a handful of things from Philadelphia: the Liberty Bell, Independence Hall, Rocky and cheesesteaks. But what they find when they get here is so much more. According to research, 79% of leisure visitors come back to visit Philadelphia again — that’s 27% more than the U.S. average — and more than 70% of convention business returns too. (Sources: Longwoods International, IPSOS and PHLCVB)

This research lays the foundation for a campaign that highlights Philly’s lesser-known attributes in a major way.

The Creative:

Developed by Philadelphia- and Boston-based agency Allen & Gerritsen (A&G), “Come for Philadelphia. Stay for Philly.” pairs lines that are funny, clever, confident and sassy (think of any Philadelphian) with bold, vibrant, compelling photography that shows off the spirit of the place and its people.

“This campaign is a call to action for visitors to come for the Philadelphia they expect and to stay for the unexpected gems just waiting to be discovered. Philadelphia represents our credentials, and Philly shows off our under-the-radar side,” said Neil Frauenglass, chief marketing officer, VISIT PHILADELPHIA. “Our aim is clear: We want to make Philadelphia an unskippable destination for all travelers, and with our new campaign, we think we can do just that.”

Initial lines for the campaign include:

• Come for the Bell & the Hall. Stay for the Citywide Special.
• Come for the Founding Fathers. Stay for Tattooed Mom.
• Come for the Brotherly Love. Stay for the atty-tude.
• Come for Rocky. Stay for Rodin.
• Come for a convention. Stay for the unconventional.
• Come for the history. Stay for the adventure.

Visit Philadelphia’s Media Approach:

The campaign will kick off in Philadelphia in February to help build civic pride among locals, who often host visiting friends and relatives. It will extend out to the region in March, before debuting in key drive markets (New York, Washington, DC and Baltimore) in April just ahead of the busy summer travel season. The media mix will include out-of-home advertising, digital display ads, social media executions, print ads, radio and more.

PHLCVB Campaign Implementation:

“Come for Philadelphia. Stay for Philly.” will serve as the core message for marketing efforts aimed at recruiting new meetings, conventions and events to Philadelphia, and help build initiatives for events coming in 2023. The new tagline and messaging will be featured in trade and business publications, on digital media platforms, in destination collateral, and at trade shows across the globe.

À propos de Visit Philadelphia :

VISITER PHILADELPHIE^® est notre nom et notre mission. En tant qu'agence officielle de marketing touristique de la région, nous construisons l'image de l'agglomération de Philadelphie, nous attirons les visiteurs et nous stimulons l'économie.

Sur le site officiel des visiteurs de l'agglomération de Philadelphie, visitphilly.comLes visiteurs peuvent y découvrir les activités à faire, les événements à venir, les itinéraires à thème et les forfaits hôteliers. Des photographies et des vidéos convaincantes, des cartes interactives et des informations détaillées sur les visiteurs font du site un outil efficace de planification de voyage. Les visiteurs peuvent également trouver beaucoup d'inspiration sur les canaux de médias sociaux de Visit Philly.

Note aux rédacteurs : Pour obtenir des photos haute résolution et des rouleaux B haute définition de l'agglomération de Philadelphie, consultez la section Photos et vidéos du site Web de la Commission européenne. visitphilly.com/mediacenter.

À propos du PHLCVB :

Le Philadelphia Convention and Visitors Bureau (PHLCVB) génère un impact économique positif dans toute la région de Philadelphie, en stimulant la croissance de l'emploi et en favorisant la santé et le dynamisme de notre secteur hôtelier grâce à la promotion de la destination, du Pennsylvania Convention Center et à l'attraction de visiteurs qui passent la nuit sur place. Le travail du PHLCVB mobilise nos partenaires, la communauté locale de Philadelphie ainsi que des clients régionaux, nationaux et internationaux issus de milieux culturels et ethniques diversifiés, organisateurs de congrès, d'événements sportifs et acteurs du tourisme. Le PHLCVB est également l'agence officielle de promotion touristique de la ville de Philadelphie à l'échelle mondiale et est chargé d'augmenter le nombre de visiteurs étrangers qui viennent chaque année dans la région pour leurs loisirs. Pour en savoir plus, rendez-vous sur discoverPHL.com.