Visit Philadelphia® Enhances Visitphilly.com As Part Of COVID-19 Recovery

PHILADELPHIE, July 16, 2020 - VISITER PHILADELPHIE^® is making a series of technological enhancements and content strategy shifts on visitphilly.com, the five-county region’s official visitor site, in order to meet the new needs of travelers, who will travel differently now as a result of COVID-19.

Among the enhancements to visitphilly.com, a site that refers 2.7 million people to hotel, attraction, restaurant and other partner websites each year: homepage personalization that tailors information based on where people are located, restaurant-booking capabilities on the site for establishments listed on OpenTable, a hotel search engine that serves up more compelling hotel offers et un centralized job resource to make it easier for the region’s tourism and hospitality industry employees to get back to work.

The words and visuals visitors see on visitphilly.com are shifting as well in response to COVID-19. Since restrictions began lifting, VISIT PHILADELPHIA has been producing articles—itineraries, lists, FAQs—that inspire people to think differently about what they can do and how they can do it safely and responsibly. The pieces are complemented by photos and videos that show people donning masks, social distancing and heeding other safety advice.

“Our research indicates that people are beginning to plan future trips again. But what they’re looking for and how they’ll travel in the months and years to come has changed a great deal, and it’s our job at VISIT PHILADELPHIA to be responsive to their needs,” said Jeff Guaracino, president & CEO, VISIT PHILADELPHIA. “We have to use our greatest marketing asset, visitphilly.com, to empower locals and visitors to make informed and responsible decisions that they’re comfortable with about where to go, what to do, and how to spend their limited time and money.”

VISITER PHILADELPHIE^® est notre nom et notre mission. En tant qu'agence officielle de marketing touristique de la région, nous construisons l'image de l'agglomération de Philadelphie, nous attirons les visiteurs et nous stimulons l'économie.

Sur les sites Web et blogs officiels de la région métropolitaine de Philadelphie, visitphilly.com et uwishunu.com, les visiteurs peuvent découvrir les activités proposées, les événements à venir, les itinéraires thématiques et les forfaits hôteliers. Des photos et vidéos captivantes, des cartes interactives et des informations détaillées destinées aux visiteurs font de ces sites des outils efficaces pour planifier un voyage. Tout comme les réseaux sociaux Visit Philly, ces plateformes en ligne communiquent directement avec les consommateurs. Les voyageurs peuvent également appeler ou se rendre à l'Independence Visitor Center pour obtenir des informations supplémentaires et acheter des billets. 6^th & Market Streets, (800) 537-7676