February 14, 2018

Super Bowl LII Champion Philadelphia Eagles Create Surge in Hotel Stays

Philadelphia hospitality agencies report boost in hotel bookings during the Eagles' epic NFL Playoff run

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Eagles owner Jeffrey Lurie and players Nick Foles, Nate Sudfeld and Carson Wentz (left to right) lead Philadelphia's first Super Bowl Victory Parade. Photo by VISIT PHILADELPHIA®
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Three Philadelphia hospitality agencies declared victory for city hotels today, the day after millions of fans celebrated the Philadelphia Eagles’ Super Bowl LII win with a massive parade for their team. The entire NFL Playoff season was a huge success for hotels, generating increased visitation when homesick fans returned to Philadelphia—and resulting in an estimated $3.3 million in incremental hotel room revenue, according to the Greater Philadelphia Hotel Association, the Philadelphia Convention & Visitors Bureau and VISIT PHILADELPHIA®.

This huge bump in hotel bookings for Philadelphia lasted from the Eagles’ Divisional Playoff game at home against the Atlanta Falcons on January 13 through the NFC Championship game, also at home, versus the Minnesota Vikings on January 21, through Super Bowl LII in Minneapolis versus the Patriots on February 4—and including the parade for Philadelphia’s World Champion Eagles on February 8. Following are estimates of hotel bookings during the NFL Playoffs and the Super Bowl LII celebration:

  • 12,573 more rooms sold versus the same time last year
  • $3.3 million in incremental hotel room revenue generated versus the same time last year
  • Strong weekend occupancy throughout the Eagles’ playoff run, Sunday occupancy nearly double that of the same time last year (up 91%)

Over the past several weeks, Philadelphia has been in the national and international spotlight, with widespread media coverage and social media engagement about the city and the first-time World Champion Philadelphia Eagles.

The Philadelphia Eagles’ run to Super Bowl LII began well before the season began, in April 2017, on the century-old Benjamin Franklin Parkway, when the city hosted the best-attended NFL Draft, ever. As the 2017 football season came to the end, the Championship game was seen as “Dynasty versus Destiny,” pitting the long-dominant New England Patriots facing the fearless underdog Philadelphia Eagles. Much of the pre-game, non-sports coverage focused on the impressive history of both Boston and Philadelphia, a storyline core to the city’s identity. Philadelphians embraced this team unlike any in recent memory, as the team overcame injury and adversity to demonstrate incredible tenacity—and exemplify the true spirit and Brotherly Love of this great city.

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The Greater Philadelphia Hotel Association serves the interests of more than 90 hotels, including all Center City properties and 140+ allied members throughout the Delaware Valley. The result: our hotel members offer visitors more than 30,000 guestrooms and employ 14,000 residents.

The Philadelphia Convention & Visitors Bureau (PHLCVB), a private nonprofit, membership corporation, is the official tourism promotion agency for the City of Philadelphia globally and the primary sales and marketing agency for the Pennsylvania Convention Center. The PHLCVB is an economic engine for the city—creating jobs and fueling economic growth by encouraging overseas visitation and by bringing ethnically diverse regional, national and international meetings, conventions and sporting events to Philadelphia.

VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy.

On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.

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