July 12, 2018

VISIT PHILADELPHIA Goes On The Road To Promote Homesick Philly Initiative

Activations Take Place in New York City, DC, Baltimore & Boston

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On six consecutive Thursdays from July 12 through August 16, VISIT PHILADELPHIA will sponsor iHeartMedia’s popular Broadway in Bryant Park. Photo by J. Smith for VISIT PHILADELPHIA®
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On six consecutive Thursdays from July 12 through August 16, VISIT PHILADELPHIA will sponsor iHeartMedia’s popular Broadway in Bryant Park. Photo by J. Smith for VISIT PHILADELPHIA®
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On six consecutive Thursdays from July 12 through August 16, VISIT PHILADELPHIA will sponsor iHeartMedia’s popular Broadway in Bryant Park. Photo by J. Smith for VISIT PHILADELPHIA®
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Kurt Evans of SOUTH Kitchen & Jazz Parlor will bring his culinary creations on the Homesick Philly Tour. Photo courtesy of BMF Media
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The famous Philly soft pretzel can be purchased from street vendors, corner stores or bakery storefronts such as the Philly Soft Pretzel Factory. Photo by J. Varney for VISIT PHILADELPHIA®
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Here in Philly, cheesesteaks are a civic icon, a tourist draw and a cultural obsession. Pictured here is a provolone cheesesteak from Tony Luke's. Photo by J. Varney for VISIT PHILADELPHIA®
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Artist James Burns collaborated with Philadelphia-based sobriety initiatives to create “Rise," the mural at Broad Street and Lehigh Avenue. Photo by A. Ricketts for VISIT PHILADELPHIA®
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Marcie Turney of Lolita, Barbuzzo, Bud & Marilyn’s, Little Nonna’s and Jamonera will bring her culinary creations on the Homesick Philly Tour. Photo courtesy of BMF Media
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Thomas Schomberg’s interpretation of the triumphant boxer stands just north of the Rocky steps at the Philadelphia Museum of Art. Photo by J. Fusco for Visit Philadelphia
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Cherry Street Pier, a 55,000-square-foot multi-use space with artist studios, vendors, markets, a park and a performance area will open in fall 2018. Photo by James Abbott, courtesy the Delaware River Waterfront Corporation
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VISIT PHILADELPHIA® is taking the city on the road this summer to promote Homesick Philly®, a $1.3 million nostalgia marketing initiative to draw former residents and students back to the region to reconnect with and rediscover the neighborhoods, food, arts, culture, history and sports they adored when they lived, worked or went to school here. The initiative began with various marketing tactics, including a Homesick Philly video. The road trip includes a six-week presence at iHeartMedia’s Broadway in Bryant Park in New York City and a food truck tour that includes stops in  Washington, DC, Baltimore and Boston.

“We know that people who used to live in Philadelphia have a huge affection for it,” said Meryl Levitz, president and CEO, VISIT PHILADELPHIA. “Through our two activations this summer, we hope to find many of these people, remind them about what they’re missing and encourage them to come home for a visit soon.”

iHeartMedia’s Broadway in Bryant Park:

By sponsoring iHeartMedia’s popular Broadway in Bryant Park series on six consecutive Thursdays from July 12 through August 16, VISIT PHILADELPHIA will spread the Homesick message to 10,000 attendees each week. The sponsorship includes onsite branding, program ads, stage announcements, giveaways, a contest and an activation space that Mural Arts Philadelphia artist Felix St. Fort will use each week to paint a What You’ve Been Missing mural. The completed piece will be installed temporarily at Philadelphia’s Cherry Street Pier, opening in fall 2018 and managed by the Delaware River Waterfront Corporation. Nearly 400 on-air spots are running on New York City’s Lite FM to promote the six-week promotion.

Homesick Philly Tour:

Kicking off in Philadelphia’s Dilworth Park on July 31 before heading to Baltimore, Washington, DC and Boston, the tour—a roving food truck—will encourage festival and eventgoers to reminisce about their time in Philly by enjoying the foods they miss and other culinary creations (think chicken cheesesteak kebabs and meatballs over polenta cake) from three Philadelphia chefs: Jennifer Carroll, former Top Chef contestant and owner of the newly opened Spice Finch; Kurt Evans of South; and Marcie Turney of Lolita, Barbuzzo, Bud & Marilyn’s, Little Nonna’s and Jamonera fame. The tour will appear:

  • Thursday, August 2, 5:30 p.m. – WTMD’s First Thursday Festival, Canton Waterfront Park, Baltimore
  • Wednesday, August 8, 11 a.m. – LIVE! Concert Series, Woodrow Wilson Plaza, Washington, DC
  • Thursday, August 16, 5 p.m. – Boston Calling Block Party, Dewey Square, Boston

VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy.

On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.

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