Visit Philadelphia® & Herr’s Team Up

PHILADELPHIA, September 14, 2020 – It’s time to formally celebrate Philly’s chip. Thus begins a year-long partnership between VISIT PHILADELPHIA^® and Herr’s, the Delaware County-based snack food company founded in 1946 and family-run ever since. With the launch timed around the 2020-2021 football season kickoff, the collaboration takes full advantage of the strongest assets of each partner — Herr’s iconic hometown snack food status and VISIT PHILADELPHIA’s deeply established and far-reaching marketing efforts.

The sponsorship focuses on values that both brands share: a deep love for Philly and what makes it unique and an appreciation of life’s celebratory moments. VISIT PHILADELPHIA will use a range of marketing tactics, including TV and outdoor advertising; digital content development and distribution; social media; PR; and, when deemed safe, in-person experiences. Some of the more playful campaign ideas in the works include chip-tasting and snack-themed public art events, along with a promotion around National Potato Chip Day (March 14). Herr’s will also have a presence in VISIT PHILADELPHIA’s two popular productions, Philly Live Weekends and the Love + Grit podcast.

“As we approach Herr’s 75th anniversary in 2021, we want Herr’s to remain top-of mind and the first snack choice for Philadelphians and its visitors,” said Jim Herr, senior vice president of marketing and research and development for Herr’s. “Partnering with VISIT PHILADELPHIA will help to remind consumers that Herr’s is their hometown snack, and provides us with a trusted, positive regional voice to support our goal.”

“Part of having an authentic travel experience is trying the local delicacies of a place, and Herr’s snacks are proudly one of ours,” said Jeff Guaracino, president & CEO, VISIT PHILADELPHIA. “With our region’s recovery from COVID-19 underway, our partnership with Herr’s comes at the perfect time. Through our marketing efforts, we’re going to be able to show people that the Philly they know and love — or want to get to know — is still here and ready to welcome them again for exploration, celebrations, family bonding and so much more.”

About VISIT PHILADELPHIA:

VISIT PHILADELPHIA^® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy.

On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.

About Herr’s:

Made from the finest ingredients available and always bursting with flavor, Herr’s snacks have been giving people something to smile about since 1946, when Jim Herr broke away from his family’s chicken farming business to build his own snack company. Based in Nottingham, southeastern Pennsylvania, where visitors are welcomed to its Snack Factory, Herr’s produces more than 300 snack products in nine product categories, and is the largest privately owned and family-owned and -operated snack company in the U.S. herrs.com