March 10, 2017

VISIT PHILADELPHIA Debuts 360-Degree Virtual Reality Experience

New Digital Content Showcases Philadelphia Before Visitors Arrive

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The striking Benjamin Franklin Memorial greets people as they enter The Franklin Institute, Pennsylvania’s most-visited museum. Photo by J. Fusco for VISIT PHILADELPHIA®
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The Philadelphia Museum of Art crowns the city’s culturally rich Benjamin Franklin Parkway. Photo by B. Krist for VISIT PHILADELPHIA®
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Philadelphia fans and potential visitors can now see the city in a new way before they arrive thanks to VISIT PHILADELPHIA’s 360-degree photography and video with virtual-reality capabilities. Visitors to visitphilly.com/virtual-tour will be able to explore 25 panoramic, 360-degree photos; watch a three-minute, 360-degree video; and view that video in virtual reality (VR)—as an immersive tour on a VR headset.

“Every day we give online visitors compelling reasons to plan a trip to Philadelphia, and we believe this new view of the city will give the 20 million people who use visitphilly.com and uwishunu.com each year even more reasons to visit and do more while they’re here,” said Meryl Levitz, president and CEO, VISIT PHILADELPHIA.

Viewable on visitphilly.com from desktop, smartphone or tablet, the experience spotlights more than two dozen legendary sites and attractions—more than half of which are in Philadelphia’s Historic District. Highlights from the engaging photos and video include the 72 Rocky Steps at the Philadelphia Museum of Art and The Franklin Institute’s rotunda, featuring the 20-foot Benjamin Franklin National Memorial.

The interactive visual assets are also available for Android and iPhone users in the “Visit Philly” app from Google Play and the App Store. Users can find the app by searching “Visit Philly” in Google Play and the App Store.

To capture the footage, VISIT PHILADELPHIA worked with YouVisit, which has created more than 1,000 virtual experiences for destinations such as Paris and New York. According to research by the International Data Corporation, VR is expected to be a $162 billion industry by 2020.

VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy.

On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.

 

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