About VISIT PHILADELPHIA^®

As marketing manager, Won Jin An oversees customer communications, promotions and interfaces for Visit Philadelphia’s destination marketing efforts. His responsibilities include running the organization’s paid search platform, website and email monetization program, and consumer email marketing program, which he recently refreshed.

Prior to joining Visit Philadelphia in March 2016, An supported community relations and events programming at the City of Philadelphia and Wawa Welcome America. He holds a degree from Temple University’s School of Sport, Tourism and Hospitality Management. Born in Busan, South Korea, An grew up in Delaware County and currently resides in the Germantown neighborhood of Northwest Philadelphia.

• Most underrated restaurant: Taqueria Amor in Manayunk, where you can get some amazing tacos and modern Mexican cuisine.
• Why I’m proud to be a Philadelphian: The Eagles’ two Super Bowl wins have been amazing to witness, but the way that Philadelphia embraces diversity is near and dear to my heart.
• Travel tip: Check out hidden outdoor gems like the Shofuso Japanese House & Garden and the rooftop park of Cira Green.

Senior Director of Hospitality & Events, Jasmine Armstrong, oversees Visit Philadelphia’s relationships with key hospitality partners and the execution of major corporate and consumer events. In this role, Jasmine directs the creation and execution of hotel packages, the Hotel Initiatives Committee, the Philadelphia Hospitality Symposium, and plays a leading role in supporting Visit Philadelphia’s partnership with the TED Democracy initiative ahead of the Semiquincentennial.

Jasmine joined Visit Philadelphia in 2017 as the hotel program coordinator. She has since been recognized as a rising star in the industry, earning a spot in Destinations International’s prestigious 2021 “30 Under 30” class. That same year, she was also named a Woman of Achievement by The Philadelphia Tribune, and was featured in City & State’s “40 Under 40” list in 2025.

A native of Montgomery County, Jasmine holds a Bachelor of Science in Communications from Drexel University and serves on the Philadelphia board of the Pennsylvania Restaurant and Lodging Association.

• Favorite thing about Philly: The way Philadelphians rally for each other and their city.
• Favorite spot to bring friends from out of town: Happy hour at Assembly, a rooftop bar with amazing sunset views over Benjamin Franklin Parkway.

Senior Director of Marketing ​​Ethan Blades leads advertising strategy and oversees marketing operations for Visit Philadelphia. Under his direction, the organization has proudly set a Guinness Book of World Record for largest drag storytime. His efforts also led to the installation of Little Free(dom) Libraries, freestanding boxes offering free banned books, throughout the city as part of the organization’s In Pursuit of a More Perfect Union campaign. Blades also heads creating tailored marketing activations  at events throughout Philadelphia and other markets.

Blades joined Visit Philadelphia after working in creative services at Universal Music Group and Urban Outfitters. He holds a bachelor’s in psychology from Skidmore College and resides in South Philadelphia’s Queen Village neighborhood.

• Favorite restaurant: Emei in Chinatown.
• Proudest Philly moment: Helping to organize a drag storytime at the National Constitution Center that’s now in the Guinness Book of World Records.

Visit Philadelphia’s Chief Operating Officer Trino Boix oversees the destination marketing organization’s day-to-day functioning. In this role, he provides leadership across multiple key functions, including operations, human resources, IT, and external affairs. 

In addition, he serves as the organization’s in-house counsel and as secretary to the board, supporting governance and compliance. Boix works closely with CEO Angela Val to implement special projects and drive organizational effectiveness. Boix became COO in 2022 after two years in the role of Chief Administrative Officer. He first joined Visit Philadelphia in 2012 as Director of Administration.

• Where to Take First Time Visitors: Stroll Rittenhouse Square, then enjoy a citywide special at Bob & Barbara’s.
• Top Philly Travel Tip: Walk everywhere, get lost, be surprised.

As Director of Accounting at Visit Philadelphia, Sara Bonner helps lead the organization’s finance team. Bonner works to enhance financial reporting and streamline accounting processes.

Previously, Bonner served as assistant controller at Quontic Bank and American Heritage Federal Credit Union. She was also a staff accountant for the Philadelphia Flyers and an accountant at Rosenberg, Smith, Cooney & Migliore, P.C. Bonner holds a bachelor’s degree in accounting from Holy Family University, an MBA from St. Joseph’s University, and is a Certified Public Accountant. Bonner is a lifelong resident of Northeast Philadelphia.

• Favorite attraction: The Mann Center, for outdoor concerts of all kinds.
• Proudest Philadelphia moment: The Eagles’ 2018 Super Bowl victory — Philly’s first!

Destination Stakeholder Engagement Manager Daecia-jamè Borgia builds and maintains Visit Philadelphia’s relationships with partner and stakeholder attractions, particularly within the arts and culture community. Borgia also oversees community sponsorships. A current project she’s loving: enhancing the visibility of Philadelphia’s live music scene.

Borgia joined Visit Philadelphia in July 2023 after teaching seventh and eighth-grade English Language Arts. She holds a bachelor’s degree in secondary education and English from Temple University and a master’s of education from Rutgers University. The Northern Liberties resident is an active member of the Chamber of Commerce for Greater Philadelphia’s Young Professional Council and the Temple University Alumni Association.

• Favorite restaurant: Cafe La Maude in Northern Liberties.
• Travel Tip: Don’t miss the Colored Girls Museum in Germantown, the farmers’ markets in Rittenhouse Square, Center City’s Open Streets, and the shows at Ensemble Arts.

Visit Philadelphia Executive Assistant Sheryl L. Brown supports both the executive leadership team and the nonprofit organization’s board chair. Highly organized, efficient and dedicated, Brown manages complex schedules and expense reporting, coordinates travel and meetings, and facilitates stakeholder communication.

Brown previously worked in administration for the Philadelphia Housing Authority. She holds a degree in accounting with a minor in music from Cheyney State University. She has served as secretary of the Philadelphia NAACP, a volunteer mentor for the Uniquely You Summit, and a volunteer production assistant, choir coordinator and vocalist for professional gospel concerts and performances across the region. She is proudly from Northwest Philadelphia.

• Favorite restaurant: Booker’s in West Philadelphia.
• Favorite spot to bring friends on their first visit to Philadelphia: Penn’s Landing, along the Delaware River.
• Proud Philly moment: Hosting and emceeing the Wawa Welcome America Global Music stage on the Benjamin Franklin Parkway.

As Senior Vice President of Advancement and External Affairs at Visit Philadelphia, Jessica Calter oversees the team responsible for the destination marketing organization’s relationships with stakeholders, attractions, government officials, restaurants, hotels and arts and cultural organizations throughout Greater Philadelphia. 

Calter leads special initiatives and projects including destination development, 2026 initiatives, and workforce attraction. She also manages strategic planning and fundraising. After residing in South Philadelphia and Old City, she and her family have settled in Wynnewood, Pennsylvania.

Ashley Carter, senior communications manager, supports media relations efforts for Visit Philadelphia with a focus on amplifying Philadelphia’s dynamic arts and culture scene. Carter strategizes media outreach, drafts press releases and pitches Philly-centered stories to secure earned press coverage for the city’s cultural institutions, heritage month campaigns, city attractions and more. 

Through outreach and relationship building, Carter also supports the organization’s visiting journalist program. By securing media visits to Philly and curating buzzworthy itineraries that showcase the city’s depth, Carter generates coverage that brags (humbly) about Philadelphia as the premiere U.S. destination. One of Carter’s first assignments entailed organizing a press trip to reintroduce national art media to Philadelphia’s local artists, galleries, and world-class institutions.

Carter joined Visit Philadelphia in April 2025 after serving in public relations roles at Allen & Gerritsen and Skai Blue Media. The New Jersey native holds a bachelor’s degree in public relations, advertising and applied communication from Rowan University.

• Favorite attraction: Philadelphia Art Museum
• Where to bring friends visiting town: Tom’s Dim Sum in Chinatown

As Visit Philadelphia‘s digital content manager, Sabrina Carter’s primary role is to research, fact check and write articles for visitphilly.com. She also writes the organization’s weekly Ultimate Philly Guide email.

Carter joined Visit Philadelphia in January 2024 after roles in marketing, communications and social media at the Pennsylvania Horticultural Society and FringeArts. She holds a bachelor’s degree in communications from Villanova University. Carter grew up in West Oak Lane and lives in the Germantown neighborhood of Northwest Philadelphia.

• Favorite spot to have a cocktail with first-timers: Jean-Georges on the 59th floor of the Four Seasons. The view is unmatched.

Proudest Philly moment: Really, anytime I’m at a major gathering of Philadelphians like the Roots Picnic or the Super Bowl Parade, where the joy is palpable, the energy is contagious, and everyone is just so doggone funny and creative that, inevitably, something hilarious happens. Moreover, these moments hold a deep sense of unity and community. Strangers are laughing and talking to one another, and people are quick to help one another. It warms my heart.

Social Media Engagement Specialist Jabari Cherry ensures content across all Visit Philadelphia social media channels connects with viewers in ways that inspire, delight and endure. Cherry shoots and arranges content shoots, which he edits and shares across platforms. Some of his viral successes include posts about Philly Black Pride, the Eagles’ pre-Super Bowl LIX Bird Calls campaign, and tours throughout Philadelphia’s diverse neighborhoods. 

Cherry joined Visit Philadelphia in February 2022 after working as a freelance graphic designer and serving as a shift supervisor at Starbucks. He is a graduate of Duquesne University, where he majored in digital media arts. He lives in the University City neighborhood of Philadelphia.

• Favorite Philly hangouts: Continental Midtown and Milkboy.
• Travel tip: Check walking distances before you book a rideshare. You’ll find that most attractions are closer and more walkable than you’d expect.

Eric Cortes is Visit Philadelphia’s Senior Director of Social Media, overseeing the strategic development, implementation and day-to-day management of all social media activities with a focus on organic and paid social marketing. Cortes’ role has been at the forefront of influencer partnerships, engagement strategy and viral campaigns such as Bird Calls, In Pursuit of a More Perfect Union, and Come for Philadelphia. Stay for Philly. 

Having worked in media relations at Visit Philadelphia from January 2008 to April 2011, Cortes rejoined the organization in July 2021. In the interim, he held leadership roles in digital content strategy and social media engagement at PowerSchool and Culture One World. The New Jersey native and Kensington resident holds a journalism degree from Temple University and a master’s degree in writing studies from St. Joseph’s University. He serves on the boards of Taller Puertorriqueño and Photography Without Borders and was named to the “40 Under 40” lists of Impacto Latin Newspaper (2010) and City & State (2023).

• Favorite Philadelphia dining and drinking spots: Amy’s Pastelillos in Fishtown, and the lobby bar of the iconic Ritz-Carlton, under the giant neoclassical dome that served as a bank from 1908.
• Spot to bring first-time visitors: The Reading Terminal Market. When you have friends with specific food tastes, this is the perfect place that has something for every eater.

Diverse Marketing Coordinator Jada Dale supports the Visit Philadelphia campaigns, initiatives and sponsorships that attract diverse visitors to Philadelphia while ensuring the city’s rich cultural diversity is authentically reflected year-round. Since Dale joined the organization in April 2025, she has worked on key projects for diverse markets, including Legacy & Love, which celebrates Philly’s Black-owned, family-owned businesses; Indivisible, which celebrates Hispanic Heritage Month; and LGBTQ+ Pride initiatives like the TQ+ sculpture.

Prior to Visit Philadelphia, Dale served as marketing manager for After5 Studios. She holds a Bachelor’s in Media Studies and Production from Temple University and an MBA with a marketing specialization from La Salle University. Dale is an R&B recording artist and songwriter with a voting membership in the Philadelphia chapter of the Recording Academy, allowing her to participate in selecting Grammy Award recipients. Originally from Maryland’s Eastern Shore, she resides in Northern Liberties.

• Favorite spot to bring first-time visitors: South Jazz Kitchen on North Broad Street.
• Iconic Philadelphia moment: February 9, 2025 — The night the Eagles won Super Bowl LIX. Storming Broad Street will always be a top-five Philly memory.

Photo and Video Specialist Hope Daluisio specializes in visual storytelling for Visit Philadelphia’s creative marketing team. Daluisio works both with the camera and behind the scenes to document history in action in and around Philadelphia by assisting with photo and video shoots. 

Daluisio also maintains Visit Philadelphia’s robust media photo and video library. You can spot her work in core Visit Philadelphia campaigns including In Pursuit of a More Perfect Union, which celebrates the city’s diversity of history and heritage, and in the documentation of the Philadelphia Eagles’ Super Bowl LIX Parade. 

Prior to her current role, Daluisio was a multimedia specialist for Salus University. She holds a degree in digital communications from Cabrini University and lives in the East Falls neighborhood of Northwest Philadelphia.

• Favorite restaurant: Dim Sum Garden in Chinatown.
• Philly travel tip: Come to Philly in the fall to enjoy warm days, crisp nights and endless things to do outdoors.

As Visit Philadelphia’s Director of Diverse Marketing, Daniel Davis leads campaigns, initiatives and sponsorships that attract diverse visitors to Philadelphia. In this role, he has worked on key projects including Legacy & Love, which celebrates Philly’s Black-owned businesses; Within Us, a tribute to the city’s AAPI communities; and various Hispanic/Latino and LGBTQ+ initiatives.

With over 10 years of experience, Davis previously worked as a media relations manager at Visit Philadelphia, and in strategic marketing and communications management roles at Comcast and En Route Marketing. Career highlights include leading two Xfinity Olympic marketing campaigns celebrating the African American community, earning media placements in The New York Times and AdWeek, and helping launch the first-ever Philadelphia Chinese Lantern Festival in Franklin Square. Davis holds a degree in communications from La Salle University, lives in West Philadelphia and travels often.

• Favorite restaurant: Barclay Prime steakhouse in Rittenhouse Square.
• Favorite Philly moment: The Eagles’ first-ever Super Bowl win in 2018.

The visual work of Visit Philadelphia Graphic Designer Gianna DiAddezio graces every place the organization goes and every message it shares, from billboards and print advertising to merchandising, event design and beyond. Since May 2023, DiAddezio’s design work has been integral to projects like a massive advertising takeover of New York City’s Penn Station, TED Democracy speakers’ forums, packs of Philadelphia playing cards, and the organization’s Civic Pride campaign.

Prior to joining Visit Philadelphia, DiAddezio was a graphic and motion designer for a local creative agency. She earned her Bachelor’s of Fine Arts in graphic and interactive design from the Tyler School of Art at Temple University and grew up in Berwyn, Pennsylvania.

• Where to bring first-time visitors: The South 9th Street Italian Market. It’s historic, charmingly gritty and full of great things to eat.
• Travel tip: Take full advantage of SEPTA! The city’s system of trains, subway, trolleys and buses is vast, accessible and will get you most anywhere.

Marketing Project Manager Alexandra Donaruma offers vital support to Visit Philadelphia’s marketing team through creative request processing, meeting facilitation, activation organization and external creative asset monitoring. She was heavily involved in Bird Calls, Visit Philadelphia’s viral marketing campaign that ran in the lead-up to the Eagles’ Super Bowl LIX victory. Donaruma has also worked on the organization’s Little Freedom Libraries efforts and the annual Philadelphia Chef Conference. 

Donaruma joined the organization in January 2024 after working in project management and marketing at Tenth Revolution Group and the Philadelphia Convention & Visitors Bureau. She holds a degree in psychology, sociology and gender studies from St. Joseph’s University, hails from Doylestown, Pennsylvania, and lives in Philadelphia’s Olde Kensington neighborhood.

• Spare time fun: Club field hockey.
• Favorite restaurant: Laser Wolf.
• Spot to bring first-time visitors: The Barnes Foundation.

Visit Philadelphia Social Media Specialist Liana Dunnell creates content that sparks interest in and boosts engagement with all things Philly. She writes and schedules posts for the organization’s Meta platforms, maintains Visit Philadelphia’s Pinterest account and tracks analytics across all social media channels.

Dunnell came to Visit Philadelphia in 2022 with a background in marketing, communications and administration. She holds a bachelor’s of science from the University of Hartford, where she majored in public relations and advertising and minored in music management.

• Favorite hangout: Murph’s Irish pub in Fishtown.
• Place to bring friends from out of town: Historic, delicious and vibrant Chinatown.
• Proudest Philly moment: Joining the massive crowd on Broad Street after the Eagles Super Bowl LIX win.

Senior Digital Content Manager Jovan Ellis provides the editorial voice behind hundreds of articles and email campaigns for Visit Philadelphia. His mission: sustain and grow interest in the region by writing and optimizing posts like Visit Philadelphia’s high-traffic Things to Do This Week & Weekend. In his work, he strives to highlight new local businesses and diverse entrepreneurs as well as underrepresented residents and neighborhoods that make Philadelphia live up to its “City of Brotherly Love” moniker. 

Ellis joined the organization in January 2023 following curriculum and content development roles at the Free Library of Philadelphia. He holds a bachelor’s degree in game design, a master of fine arts in emergent media and a master of science in executive leadership from Champlain College. In his free time, he volunteers at community organizations, travels to new places, tries new restaurants, collects plants and spoils his cat, Pinot. Ellis is South Philly born-and-raised.

• Current favorite restaurant: Dante & Luigi’s.
• Proudest Philadelphia moment: Whenever the city stands for what we believe in. Philly is the type of place that celebrates everyone and doesn’t back down from our values.
• Insider travel tip: Don’t sleep on the pub grub! Some of the city’s best and more affordable eats can be found at unassuming neighborhood bars. Union Tap House, Murph’s Bar and Triangle Tavern are just a few faves.

Digital Web Manager Connor Fogel manages website development for Visit Philadelphia alongside a myriad of web design projects. He also routinely reviews Google Analytics web data to inform audience engagement tactics, and researches and implements new web technologies to expand the organization’s digital reach. 

Fogel, who joined Visit Philadelphia in 2022 after a stint on staff at Arcadia University, was instrumental to the nonprofit’s recent website refresh that included updating the site’s homepage and navigation, building custom pages for 2026 offerings and transitioning analytics platforms while archiving historical data. Fogel is a graduate of Syracuse University, where he earned a degree in Newspaper and Online Journalism. 

• Favorite restaurants: Mish Mish, Illata and Machine Shop.
• Proudest Philadelphia moment: Philadelphia sports are the biggest blessing. They teach us about emotions and give us our brightest moments. There’s nothing like a playoff run in Philadelphia, and there’s no place I’d rather be than Broad Street during a parade.

Visit Philadelphia’s Chief Marketing Officer Neil Frauenglass thought leads brand messaging for the tourism marketing organization. He oversees strategy, advertising, social media, activations, and content creation. 

Frauenglass joined Visit Philadelphia in 2019 with a mission to deepen national and regional appreciation for and attraction to the ever-forward-looking birthplace of democracy. In doing so, his collaboration-centered efforts generate positive economic impact within and beyond the city. Frauenglass and his partner live on historic Elfreth’s Alley, where they moved on a whim after just two weekend visits from New York to Philadelphia.

Senior Content Manager Michael Hansinco writes and edits brand messaging for Visit Philadelphia’s integrated marketing campaigns, websites and social media channels. Hansinco’s clever wordsmithery has graced all manner of must-see Philly spaces including Visit Philadelphia’s iconic Center City billboard off I-76 and the organization’s Bird Calls integrated marketing activation.

Hanisco previously worked as a multimedia communications specialist for the Philadelphia Corporation for Aging and a marketing communications coordinator for Aquatrols. He holds a Bachelor’s of Arts in English from St. John’s University, enjoys volunteering with his colleagues, serving meals at Broad Street Love to Philadelphians experiencing food insecurity, and lives in the South 9th Street Italian Market neighborhood. 

• Favorite pastime: Logging weekly miles with the Fishtown Beer Runners.
• Memorable moment: Going viral for a Twitter thread about an attempt to create the world’s largest cheesesteak.
• Philly travel tip: Ride SEPTA. The public transit system’s buses are reliable, convenient and seriously slept on.

IT Assistant Colsen Liney offers both day-to-day technical support and high-level cybersecurity to Visit Philadelphia staff. Liney joined the organization in 2023 and has since implemented both a new officewide server and mobile device management system.

Liney studied cybersecurity and digital forensics at Waynesburg University. He’s originally from King of Prussia in Montgomery County.

• Favorite museum: The Franklin Institute — my favorite since I was a little kid.
• Favorite spot to bring friends from out of town: The Franklin Institute and the Philadelphia Zoo (the nation’s first!).

Accounting Manager Tameka Love has been a shining star in Visit Philadelphia’s finance department since January 2016. Responsible for all accounts payable and receivable and employee compensation, Love also founded Love & Lift, an internal volunteer committee that plans company-wide outings, celebrations and presentations to build a meaningful team environment.

Prior to joining Visit Philadelphia, Love worked in accounts payable and receivable for small and large companies, including Aramark and the Urban Affairs Coalition. She holds a bachelor’s degree from Peirce College. Outside of work, the Philadelphia native is a proud mother of three who is actively involved at her children’s school and extracurriculars, including the Easterseals, a nonprofit that has supported her son.

• Favorite restaurant: The Love near Rittenhouse Square.
• Proudest Philadelphia moment: Pope Francis’s 2015 visit.
• Travel tip: Come in the summer, and have a water ice with a pretzel. Trust me, it’s refreshing and delicious!

Visit Philadelphia Vice President of Information Technology (IT) Keith McMenamin implements modern technologies and information systems that increase the company’s efficiency, promote collaboration and secure communication, and ensure reliability.McMenamin’s proactive approach to cybersecurity and artificial intelligence has established the tourism marketing organization as an industry leader. 

He has been part of the Visit Philadelphia team for 19 years, and has built the nonprofit’s information systems from the ground up. McMenamin is on the board of the Center City Business Association and is the founder of Philly Tech Council. He grew up in Fairmount has a deep love for his city.

Cathy McVey, Visit Philadelphia’s Senior Vice President of Strategic Integration, ensures cross-departmental alignment and amplification of all messaging across all marketing functions. As the tourism marketing organization’s longest-tenured employee, McVey is responsible for capturing, cultivating and projecting the voice of Philadelphia’s iconically historic past, proud and gritty city pride and overall uniqueness.

An effective, thoughtful and creative leader, McVey oversees a team of content creators and editors who bring to life core Visit Philadelphia campaigns. Her purview also includes the organization’s website, social channels and visual assets that create a robust guide to Greater Philadelphia events and attractions, media communications, and regional and national advertising.

• Proudest Philadelphia Moment: Pope Francis’ 2015 visit. It was so cool to sit for mass with the Pope on the Parkway in my beloved hometown.
• Top Philly Travel Tip: The Phlash bus is an easy and affordable way to get around the city if walking is not for you.

Communications Coordinator Sydney Milkman starts and ends each day with media monitoring, fervently tracking positive Philly coverage and Visit Philadelphia’s earned media hits. She also supports media relations outreach and the organization’s Visiting Journalists Program, for which Milkman helps create itineraries and host reporters. She has additionally helped execute out-of-market media dinners and special events, including activations at the James Beard House in New York City. 

Milkman, who calls Philly’s Gayborhood home, earned a bachelor’s degree in public relations from Syracuse University. 

• Go-To Place to Bring Visiting Friends: The Waterfront! Cherry Street Pier, Spruce Street Harbor Park and Race Street Pier.
• Philly Travel Tip: History and art are everywhere in Philadelphia, you just have to look for it.

Senior Director of Communications Binh Nguyen leads Visit Philadelphia’s media relations, including the organization’s national visiting journalism program, pitching strategy, and press efforts for major events and initiatives. She has successfully placed Philadelphia as a top destination in publications such as Travel + Leisure, Lonely Planet and The New York Times.

Prior to joining Visit Philadelphia in February 2023, Nguyen ran her own public relations and branding consultancy, representing clients nationwide. She holds a bachelor’s degree in strategic communications from Temple University and serves as president of the Philadelphia Chapter of the Public Relations Society of America, Director-at-Large of the Temple University Alumni Association, and is a member of the City of Philadelphia’s Nighttime Economy Advisory Board. Born in Saigon, Vietnam and raised in Lebanon, Pennsylvania, Nguyen now resides in Center City.

• Favorite restaurants: Two South Philly spots: Royal Izakaya in Queen Village for omakase, and Mawn, a Cambodian noodle house with no rules in Bella Vista.
• Proudest Philadelphia moment: The 2025 debut of the Michelin Guide in Philly.

Director of Video and Photography Rob Rabena has been telling visual stories for Visit Philadelphia since 2018. Rabena concepts, plans, shoots and edits content that celebrates Philadelphia’s one-of-a-kind people, energy and pride. Among his favorite achievements: producing the compelling series Philly Love Stories and Hispanic Voices, plus covering the Eagles’ epic 2025 Super Bowl LIX run. (Go Birds!)

Prior to Visit Philadelphia, Rabena worked for the United States Golf Association and NBC Sports Philadelphia. He holds a degree in journalism from Rutgers University–New Brunswick and lives in Fairmount with his family.

• Pastime fun: Running the steps of the Philadelphia Museum of Art, which is cliché but also classic for good reason.

• Favorite neighborhood hang: Bad Brother Tavern in Fairmount.
• Philly travel tip: Walk! The city is so easy to navigate by foot, and it’s the best way to discover hidden gems that make Philadelphia, Philly.

As Visit Philadelphia’s Chief Financial Officer, Cindy Ray oversees the organization’s fiscal well-being, leading a team that provides the invisible scaffolds for successful advertising and marketing campaigns that drive visitation, the regional economy and community pride. 

Ray has been a certified public accountant (CPA) specializing in nonprofit accounting for more than 35 years. She has served in her role at the tourism marketing organization for more than a decade. Prior to joining Visit Philadelphia, Ray served in executive accounting roles at the Greater Philadelphia Urban Affairs Coalition, Resources for Human Development and the International AIDS Vaccine Initiative.

Visit Philadelphia Operations Specialist Jake Rhue works at the intersection of human resources, facilities management, employee engagement and special projects, ensuring the Visit Philadelphia team is supported and productive. Since joining the organization in 2023, Rhue has managed an office relocation, innovated a wellness room, overseen employee benefits programs, organized high-profile events, liaised with the board of directors and contributed to long-range planning.

Before joining Visit Philadelphia, Rhue worked in grants and financial aid for the University of Pennsylvania and Drexel University, respectively. He holds a degree in writing and technical communication from James Madison University and lives in the tucked-away Devil’s Pocket neighborhood of Center City.

• Hobbies: Piano, film photography and organizing Survivor watch parties at Dock Street South brewery.
• Favorite restaurant: Buk Chon Korean Cuisine in Old City.

External Affairs Coordinator Becca Richards supports stakeholder relations, government affairs and grant writing efforts for Visit Philadelphia. One area she focuses on is destination development, wherein Visit Philadelphia works alongside neighborhood leaders and business owners to revitalize and promote local businesses and enhance communities. 

Richards joined the organization in July 2025 after serving as the events specialist for the Chamber of Commerce for Greater Philadelphia, where she continues to participate in the Young Professionals Council. She earned her bachelor’s in political science with minors in history and Spanish from The Ohio State University. Originally from Lafayette Hill, Pennsylvania, she now calls Northern Liberties home.

• Favorite restaurants: Middle Child Clubhouse for dining out. Circles Thai for ordering in. 
• Favorite attraction: The National Constitution Center (I’m a history nerd!)
• Spot to take friends visiting Philly for the first time: Philly AIDS Thrift at Passyunk Avenue and Bainbridge Street

Visit Philadelphia Hotel Program Coordinator Andora Robinson manages key relationships with hotels. Her responsibilities include overseeing Visit Philadelphia’s signature hotel packages and assisting with events and familiarization tours. Since joining the organization, Robinson has produced gatherings for the city’s hotel general managers and has overseen the creation of a new hotel booking interface. She also serves as secretary of the Hotel Initiatives Committee, a quarterly meeting of regional hospitality leaders.

Robinson came to Visit Philadelphia with experience as the Hotel Administrative Assistant at The Logan Hotel and Lead Guest Service Ambassador at Motto by Hilton. Originally from Texas, the West Philadelphia resident is currently earning her degree in business with a concentration in tourism. She holds a promotional and corporate event planner certification from QC Event School.

• Favorite restaurant(s): Kalaya, Alpen Rose and Giuseppe & Sons.
• Favorite attractions: Flight Club, for high-tech darts and food.
• Travel tip: If possible, walk from place to place. Philly has so many cute stores and hidden gems that you’ll encounter as a pedestrian.

As Vice President of Communications at Visit Philadelphia, Jenea Robinson leads a department that performs strategic national and regional media outreach to earn coverage that inspires travel to Greater Philadelphia. Robinson and her team also share the story of the nonprofit tourism marketing organization itself, highlighting dedicated staff and innovative projects. 

Having worked for Visit Philadelphia for eight years cumulatively, she assumed her current role in 2024. Robinson is a member of the Public Relations Society of America, the National Association of Black Journalists, the Philadelphia Public Relations Association, and an advisor to Man Up PHL. She and her husband reside in Philadelphia’s Point Breeze neighborhood.

As digital content specialist for Visit Philadelphia, Emily Scalzo researches and edits photos and videos that make the region shine online. Scalzo’s primary responsibilities include writing for the Visit Philadelphia website and ensuring the online articles are visually clear and compelling. 

Scalzo joined the nonprofit in January 2024 after seven years at the City of Philadelphia’s Department of Public Health. She holds a bachelor’s degree in biology from SUNY Geneseo and a master’s in public health from the University of Pittsburgh. Originally from Rochester, New York, she now calls Bucks County home.

• Spare time fun: Working out, hiking, reading, and spending time with her dog, Toby.
• Favorite Philly restaurant: Laser Wolf.
• Culinary travel tip: Angelo’s on S. 9th Street and Ishkabibble’s on South Street.

Creative Director Sindoor Shah establishes and champions Visit Philadelphia’s creative vision, defining the overarching creative and design direction of all projects to ensure brand consistency, innovation and visual storytelling across all platforms and campaigns. She is the design architect behind the organization’s marquee Come For Philadelphia. Stay for Philly. campaign, and has also led design work for various merch drops, advertising during the Eagles’ runs and wins, and billboards showcased off of I-676.

Sindoor has worked at Visit Philadelphia for three years. Prior to that, she worked for NBC Sports Philadelphia. Sindoor resides in Fishtown with her family. 

• Favorite restaurants: Kabobeesh, Grandma’s Philly, Suraya.
• Philadelphia Travel Tip: Philly is different in each season. People should experience the various moods of Philly by visiting four times a year.

Laura Smythe leads executive and corporate communications strategy at Visit Philadelphia, where she shapes high-impact narratives that drive tourism, economic development and civic pride across the region. She is an award-winning strategic communications leader and business reporter, who previously held staff roles at Forbes, Philadelphia Business Journal, The Philadelphia Inquirer, Philadelphia Gay News and Philadelphia Magazine, covering topics ranging from tourism and real estate to equity, entrepreneurship and city leadership.

Having traveled to 29 countries, lived in five, and reported internationally in South Africa and Sweden, Laura approaches her work through a multicultural, globally informed lens that equips her to handle sensitive topics with care. She has received numerous local, state and international awards for journalism and communications work throughout her career. 

Laura graduated summa cum laude from Temple University with a degree in journalism, and now serves as Director-At-Large on the Lew Klein College of Media and Communication Alumni Board. She is passionate about mental health advocacy, transparency in the media industry and building trust with audiences.

• Favorite Local Attraction: Philadelphia’s Magic Gardens.
• Philly Travel Tip: Have brunch on neighborhood gem Silk City’s whimsical patio, then come back late night for laid-back live music nights in its lounge.

Senior Marketing Project Manager Kyle Stein helps lead Visit Philadelphia’s creative marketing team in executing campaigns that energize Philadelphians and inspire visitors to come discover what they’re missing. Stein joined the organization in 2022 and has since helped guide activations including Bird Calls, the organization’s Guinness Book of World Records-winning Drag Queen Story Time, TED Democracy talks; and the installation of neighborhood-transforming banners in the Historic District.

Before joining Visit Philadelphia, Stein served as lead field representative at digital media technology firm ANC. He holds a degree in media management from Indiana University. Originally from the Philadelphia suburbs, Stein now resides in Old City.

• Favorite restaurant: Mixto, in Washington Square West.
• Favorite attraction: Valley Green, the nation’s largest urban park.
• Philly travel tip: Visit Philadelphia in the spring and summer, when our gardens are in full bloom.

Senior Director of Government and Civic Affairs Cassie Tomkins oversees Visit Philadelphia‘’s relations with neighborhood organizations, stakeholders and government officials. In her current role, Tomkins has successfully led the organization’s efforts to procure more than $6 million in city and state funding for marketing the region as a tourism destination. She also helmed the 2023 Philadelphia Mayoral Candidates Forum on Hospitality & Tourism. In her destination development work with neighborhood stakeholders, Cassie has supported the development of an Africatown Food Tour, the Germantown One Pass and other key initiatives. 

Tomkins joined Visit Philadelphia in March 2020 as deputy chief of staff. Prior to Visit Philadelphia, she served in the Office of Government and Civic Affairs at the University of Pennsylvania. She holds a master’s of public administration from the University of Pennsylvania, and a bachelor’s degree in sociology with a double minor in psychology and faith and justice from St. Joseph’s University. Tomkins resides in East Falls with her family and a myriad of animals.

• Proudest Philadelphia moment: After the 2020 general election, when municipal employees worked day and night to count ballots in the Pennsylvania Convention Center, all eyes were on Philadelphia — and Philadelphians showed up in support of democracy at work in a way I’ll always remember.
• Travel tip: When you book your stay in Philadelphia, use the Visit Philly Hotel Package, of course. (You’ll save money and earn all kinds of perks!)

Farah Vogel, senior manager of social content and strategy, leads a team of specialists in creating and shooting content featuring Philadelphia’s diverse attractions, events and small businesses. She describes her job as an adventure where every day is different. Day to day, you’ll catch her brainstorming content ideas and keeping up with the latest social media trends to engage Visit Philadelphia’s audiences. Vogel won the 2024 Social Media Professional of the Year award from Social Media Collective PHL.

Since joining the nonprofit in March 2022, Vogel has taken the lead on pivotal projects including the Philly Love Stories series, Visit Philadelphia’s TikTok strategy and content for the Eagles’ Superbowl run and win. She earned a bachelor’s degree in communications from Widener University and previously held positions at Fashion District Philadelphia and NFL Films. Vogel resides in East Passyunk with her family. 

• Philly Travel Tip: Explore Chinatown! It’s my favorite part of the city, and I always find a new restaurant to try.
• Favorite Pastime: Creating content on my own time, featuring my travels and the chaos of motherhood.

As Visit Philadelphia’s senior director of digital content and strategy, Daniel Wisniewski oversees content strategy and content production for visitphilly.com. He also manages the small but mighty web department and oversees the organization’s robust email program. On staff since April 2014, Wisniewski has played a role in just about every Visit Philadelphia marketing campaign, advertising campaign and editorial effort.

Prior to Visit Philadelphia, he served as an editor at Progressive Business Publications. Wisniewski holds a bachelor’s degree in English and psychology from St. Joseph’s University and a master’s in journalism from Temple University. He grew up in Delaware County and resides in the East Falls neighborhood in Northwest Philadelphia.

• Free-time fun: Hiking, birding and playing guitar in several local bands.
• Favorite restaurant: Fiorino, an East Falls Italian restaurant located in a rowhome.
• Favorite attraction: Eastern State Penitentiary.

Visit Philadelphia Research and Analytics Manager Andrew Zwarych collects, organizes and interprets all the data about how people visit Philadelphia. Zwarych’s work sets the organization up for success by diving into residents’ and travelers’ perceptions of the Greater Philadelphia region to inform marketing efforts. Since joining Visit Philadelphia, he has maintained a quarterly brand tracker and attraction attendance dashboard, performed foundational research into Philadelphia’s civic pride and welcoming nature, furnished essential numbers for the nonprofit’s annual report, and established Research Jawn, a quarterly meet-up of regional research leaders from business improvement districts and county tourism organizations.

Zwarych previously served as senior digital strategist and team photographer for the Philadelphia Union. He holds a bachelor’s degree in electrical engineering from Drexel University and an MBA in marketing and business systems and analytics from La Salle University. He resides in Northern Liberties.

• Free-time activities: Volunteering for the Plast Ukrainian Scouting Organization and serving as board member and director of communications for the Prometheus Ukrainian Male Chorus.
• Favorite attraction: Schuylkill River Trail.