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In spring of 2019, VISIT PHILADELPHIA launched the Filadelfia – You Gotta Feel It marketing campaign for the Latinx market — the second-largest and second-fastest-growing ethnic population in the country.
According to Pew Research Center, the country’s Latinx population’s purchasing power tripled from 2006 through 2016, increasing from $500 million to $1.5 trillion.
Conceptualized by Wing, a marketing communications agency focused on the intersection of the U.S. Hispanic, Latin American and general markets, Filadelfia – You Gotta Feel It aims to improve the perception of Philadelphia as a leisure destination for Latinx residents of New York, Washington, D.C. and Philadelphia.
— Courtesy of VISIT PHILADELPHIA®
To complement the agency’s work locally, VISIT PHILADELPHIA engaged a Latinx Advisory Committee — a core group of eight individuals representing various interests and industries in their commitment to showcasing the city’s diversity and welcoming Latinx visitors.
The advisory committee includes Greater Philadelphia Hispanic Chamber of Commerce Vice President of Strategic Partnerships Javier Suarez, Pennsylvania State Representative Danilo Burgos, Kimmel Center Senior Vice President of Strategic Marketing and Communications Crystal Brewe, Philadelphia Latino Film Festival Director Marangeli Mejia-Rabell, Chamber of Commerce for Greater Philadelphia Vice President of Civic Affairs Yvette A. Nuñez, Greater Philadelphia Hispanic Chamber of Commerce President and CEO Jennifer Rodríguez, Pennsylvania Commission on Latino Affairs Member Luz Colon and Pennsylvania Convention Center External Affairs Manager Maria Montero.
Now — right now — is an awesome time to explore Greater Philadelphia. To help visitors and locals have an unforgettable day (or two or three…), check out Visit Philly’s mini-itineraries of fun things to do at almost any time. For residents of the region (as well as their visiting families and friends), it’s #OurTurntoTourist. Here, join Jennifer Mota as she shares her tips for exploring Latin American culture in North Philadelphia.
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Here, Latinx journalist Joy Soto, from WHYY and one of Al Dia News 40 Under Forty awardee, has the perfect summer weekend planned.
Here, Latinx concert pianist Dynasty Battles, one of Al Dia News 40 Under Forty awardees, has an exploration of the Art Museum area all planned out.
— Photo by Visit Philadelphia
Beloved Afro-Latina Philadelphian Dyana Williams is a music activist, celebrity strategist and broadcaster, who is currently on-air at Classix Philly 107.9 and 100.3 WRNB of Radio One Philadelphia. Williams is the co-founder of nationally celebrated Black Music Month in June and is the co-producer of the annual Marian Anderson Awards in Philadelphia. Here, she shares why she continues to love Philadelphia and where she might take a visitor to explore the City of Brotherly Love and Sisterly Affection, including one of her favorite restaurants, Parada Maimon in Callowhill.
A second-generation Latin American, Chef Jose Garces was born to Ecuadorian parents and raised in Chicago. Since moving to Philadelphia in 2001, Garces has become one of the nation’s leading chefs; he owns and operates more than a dozen restaurants, as well as a thriving event/catering division and non-profit organization, and a 40-acre organic farm in Bucks County. Here, Chef Garces talks about the neighborhood he calls home, Manayunk, while on a break at his latest restaurant Stella, by Jose Garces in New Hope, Bucks County.
— Photo by Rob Rabena for Visit Philadelphia
Comedian and American Immigrant Podcast host Che Guerrero immigrated to the United States from the Dominican Republic as a child and has used comedy to share his experiences growing up undocumented and to explore race, marriage, politics and other nuanced dynamics on stages in Philadelphia and beyond. Here, Guerrero talks about his love for the city and its revolutionary spirit — the details of which are on display throughout Philadelphia’s Historic District.
The Visit Philly Overnight Package — booked more than 190,000 times since 2001 — comes with free hotel parking (worth up to $100 in Center City Philadelphia) and overnight hotel accommodations.
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