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Have you ever wondered what it would be like to build the business of your dreams?
Small Enough is a series about inspiration, humanity and the day-to-day realities of running a small business.
The first season highlights the rise of YOWIE, Shannon Maldonado’s small collections boutique that started as a 400-square-foot shop in 2016, and has since transformed into a vibrant 15-suite hotel featuring a full retail space and café.
Through candid interviews with local artists, designers and retailers, the series engages with the challenges around community, collaboration, customer service and more.
Small Enough celebrates the entrepreneurial spirit of Philly’s small businesses and is presented in partnership with Visit Philadelphia.
Before launching her innovative new hotel, YOWIE founder and creative director Shannon Maldonado sits down with Lindsey Scannapieco, managing partner at BOK and the design firm Scout, to discuss inspiration, ideas and how to scale with intention.
What are the keys to starting your own business? Shannon pays a visit to Keesean Moore, owner of the design library and retail store Moore Vintage Archive, to talk about community connections, evoking wonder, and why brick-and-mortar stores will never go away.
Success doesn’t happen alone. Shannon heads to West Philly to chat about building confidence and trust, failing safely, and the importance of collaboration with Alex Gilliam and Renee Schacht, co-founders of the West Philly design space Tiny WPA.
Today’s the day! Shannon caps off this season with the official launch party for the YOWIE hotel and talks with hospitality expert Rudy Young, exploring empathy, re-imagination and how to craft meaningful customer experiences.
The only way to fully experience Philly? Stay over.
Book the Visit Philly Overnight Package and get free hotel parking and priceless peace of mind.
Black-owned spas, boutiques, bookstores and more ...
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