Pack Light. Plan Big. For Philly. Marketing Initiative Toolkit

VISIT PHILADELPHIA’s “Pack Light. Plan Big. For Philly.” marketing campaign focuses on the ease of visiting Philadelphia. The campaign aims to show and tell people that a trip here is easy from the planning stage to the doing stage. And not only is it easy, it’s unlike other big-city experiences in plenty of other ways too.

A Philadelphia getaway delivers unexpected surprises every step of the way thanks to its James Beard Award-winning restaurants, vibrant art scene, blockbuster museum offerings, wide-open spaces and small-town charm. Throw in its low-key vibe and welcoming nature, and the result is a destination that really stands apart from other major cities.

The goal of “Pack Light. Plan Big. For Philly.” is to drive leisure visitation to the Philadelphia region, particularly as the industry continues its recovery from COVID-19.

This toolkit makes it easy for attractions, restaurants, shops and other businesses to participate in the initiative and tell the world why the region is worth a visit…or two…or three.

Download the “Pack Light. Plan Big. For Philly.” toolkit to access logos, photos, sample copy for multiple communication channels and more to provide inspiration and encourage locals and visitors to discover and rediscover Philadelphia in a big way.